SEO Website Migration Services
Seamless SEO migrations with our expert SEO services
Migrations, whether launching a new website for your business, a partial redesign or a more complicated project, can be tricky and risky when it comes to SEO. A successful migration requires planning, technical expertise and a deep understanding of SEO to ensure you don’t lose your hard-earned rankings and traffic. Whether rebranding, changing platforms or merging domains, MGX Digital’s site migration services will make your transition smooth, fast and SEO-friendly.
Why choose MGX Digital for your site migration?
We specialise in SEO site migrations with a meticulous approach to minimise disruption and maximise SEO success. Here’s why businesses choose us for their website migrations:
- Our team of SEO experts have experience in managing all types of migrations – from simple platform changes to full-site overhauls.
- Every website is different. We create customised migration plans that address your specific challenges, business needs and SEO goals.
- A bad migration can result in big drops in rankings and traffic. We mitigate risk by following best practices and thorough testing.
- Our results speak for themselves. We’ve migrated sites for all types of businesses across many industries and have achieved positive results.
We understand that SEO migrations are about more than technical changes—they’re about protecting performance, maintaining visibility, and ensuring a smooth user experience. Our clear strategies and expert guidance help safeguard your rankings and support long-term success.
What’s involved in an SEO site migration?
A successful site migration is more than just moving content. It’s about retaining SEO value and ensuring your website’s structure, functionality and performance are optimised for users and search engines. Here’s our expert migration process:
Pre-migration audit
We delve into your local market to identify your key competitors and analyse their strategies, strengths, and weaknesses. By gaining insights into what your competitors are doing well and where they may be falling short, we can develop a customised plan to give you a competitive edge. Our team meticulously evaluates factors such as their keyword targeting, backlink profiles, social media and local presence on search engines.
Migration planning
Our team creates a migration plan that covers key areas like staging site testing and SEO audit results. We review the old site, create a redirect map and implement strategies to minimise traffic loss during the process. The plan includes a detailed migration checklist and all stakeholders are involved to ensure the migration aligns with business goals.
URL mapping and redirects
One of the most important parts of the migration is URL mapping. We create a detailed redirect map to ensure your old URLs redirect to the new ones. This preserves organic search rankings, minimises duplicate content and maintains a good user experience. We also ensure canonical tags are applied to prevent duplicate content issues.
Technical SEO setup
Our technical SEO experts ensure your new site is SEO optimised from day one. We focus on optimising broken links, site structure, XML sitemaps, robots.txt file changes and SEO migration best practices. If needed we optimise landing pages, new pages and the content management system to improve site performance and search visibility.
Quality assurance
Following the testing phase, we go through a rigorous QA process as part of our migration strategy to ensure that every aspect of the launch meets our standards of quality. This involves confirmation that new URLs will be indexed correctly, and monitoring the crawlability of the site to find and resolve any issues. We use advanced tools like Screaming Frog and Ahrefs to conduct deep analyses, ensuring the migration is a success.
Content optimisation
We don’t move the content physically but work with your development team or stakeholders to ensure all content is migrated to the new site. Our role is to guide the process to ensure content is formatted correctly and SEO optimised.
Post-migration monitoring and reporting
After the migration is done we monitor your new site to ensure SEO migration best practices are applied. We track keyword rankings, organic traffic and indexing status. We also check Google Analytics and Google Search Console are set up and configured to track key metrics. If we see traffic loss or search visibility drop we act fast to fix the issue.
Testing
We perform heavy testing during migration to see that the website works as it should. This is inclusive of status code changes such as 404 and 301 redirects, testing for internal linking and pagination, and testing site speed to ensure it meets performance guidelines. These tests will find immediate issues and fix them before moving on.
Benefits of an SEO-optimised site migration
By working with MGX Digital, you can expect:
- Consistent focus on maintaining organic traffic and visibility during the migration
- Improving site performance to ensure faster loading times and better reliability
- Minimal downtime during updates
- Enhanced user experience
- A strong foundation for long-term SEO success
How we ensure your migration succeeds
A site migration is more than just moving content – it’s about preserving and improving your SEO. At MGX Digital we take a proactive approach, we ensure every step of the migration process is done with care.
Don’t risk your SEO during migration
Partner with MGX Digital for your new website migration and rest assured every step of the process will be done with precision. From audits to post-launch monitoring we work hard to get the best results.
Get in touch today to book a consultation and start your website migration.
