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How do I start SEO for my new website?

You’re creating a new website to promote your business. It’s an exciting, and busy time with lots to think about. But where to begin? Before you start choosing fonts and images or writing copy for your new website, you need to work on an SEO strategy. It may not seem as fun as deciding on the design colours, but if…

What’s the difference between technical SEO and content SEO?

When you consider SEO, you tend to think about keywords and meta descriptions. But that’s only one part of effective search engine optimisation (SEO). In order to improve your site’s ranking on search engines, your SEO strategy needs to incorporate both technical and content elements. Here, we’ll explain technical SEO and content SEO, and share the benefits of both. What…

Mastering SEO Competitor Audits

What is an SEO Competitor Audit? SEO competitor analysis (also known as competitive analysis or competitor audit) is all about researching and learning from your competitors when it comes to search engine optimization. Basically, it’s an SEO comparison between two competing websites. By researching competitors in your field, you’ll understand details like their target keywords, content strategy, backlink profile and…

How can SEO grow your business?

Search Engine Optimization (SEO) has never been more important. It’s a key tool in your marketing strategy and a cost effective way of reaching potential customers. But how exactly does it drive business growth? Here, we’ll explain the benefits of SEO and how it can unlock business potential. Unlocking Business Potential with SEO Put simply, the difference is the target…

SEO for B2B

If you want your content to perform better in search engines, check out our content optimization guide. Find out how and why to optimize content with SEO in mind.