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From paper flyers to digital authority: London Walks’ heritage transformation
The challenge: 60 years of excellence, hidden online “We were treading water in the face of digital transformation. Treading water is putting it generously; it’d be more accurate to say we were at sea.” — David Tucker, London Walks London Walks—the world’s oldest urban walking tour company and acknowledged “gold standard” in their field—faced a…
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Does Changing Your Domain Name Affect SEO?
If you’re considering a domain name change, you’re probably wondering what it means for your SEO performance and search traffic. Whether you’re rebranding, moving to a new website, or switching to a better top-level domain (TLD), it’s important to understand the SEO impact of a domain migration. Search engines see this as a change of…
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Your 7-Step Guide to a Successful Website Migration
Website migrations can feel overwhelming, but with the right approach, they don’t have to be. Whether you’re redesigning your site, moving to a new platform, or changing your domain, careful planning will help you avoid losing traffic, search rankings, and customers. Website migration isn’t just a technical process—it’s a strategic business decision that impacts multiple…
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Successful Local SEO Brings New Customers to Kent Hair Salons
Brief Client Issue RAW hair salons is an award-winning business comprising three salons located in Dartford, Mottingham and Beckenham, Kent. RAW prides itself in being a sustainable hair salon. They use eco and cruelty-free products, and prioritise environmental responsibility across all aspects of the business. RAW wanted to attract more customers. Whilst its website had…
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An Expert Guide to SEO Lead Generation
When we talk about SEO (search engine optimisation), it’s often about achieving higher search engine rankings. But there’s a fair bit more to it than that. You don’t want to attract just anybody to your website, you want it to be the people who are most likely to be interested in what your business offers…
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10 Simple WordPress SEO Tips
When you’re designing and building your WordPress website, it’s easy to focus on the look and feel of it first. But a website is pretty useless if it doesn’t get seen. In order to increase its visibility, you need to pay attention to search engine optimisation (SEO). Help your website rank higher on search engine…
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SEO For Luxury Brands: A How To Guide
A luxury brand needs to attract its target audience of affluent customers. Whilst a stylish store in Mayfair, London would be one way of doing that, another is digital marketing. Increasingly, affluent customers look for luxury brands online, using a search engine. Just as you’d want your store to be positioned in a prominent spot…
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What’s the purpose of a blog and do I need one?
If you’re a business or individual who wants to promote yourself, your expertise and/or your products or services online, then the answer to that question is probably, “yes.” Put simply, a blog is a web page that gets updated periodically with new content. The subject of the blog can be anything, but it’s generally to…
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What are Inbound Leads and How Do I Generate Them?
Imagine if paying customers simply turned up at your door and knocked at it. Yes, genuine new leads come to you without you having to conduct a whole load of outreach activity. That’s the appeal of inbound marketing. It’s all about a potential customer connecting with your brand because they’re interested in what you offer.…
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How to attract local customers with SEO for service-based businesses
Are you a service based business owner who wants to attract local customers? Well, SEO (search engine optimisation) is a smart way to do it. You may think that search engines are great at reaching a worldwide audience, and they are. But if you use the right SEO strategy and techniques, it can be really…
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