When we talk about SEO (search engine optimisation), it’s often about achieving higher search engine rankings. But there’s a fair bit more to it than that. You don’t want to attract just anybody to your website, you want it to be the people who are most likely to be interested in what your business offers – your target audience. SEO…
When you’re designing and building your WordPress website, it’s easy to focus on the look and feel of it first. But a website is pretty useless if it doesn’t get seen. In order to increase its visibility, you need to pay attention to search engine optimisation (SEO). Help your website rank higher on search engine results pages (SERPs) by following…
A luxury brand needs to attract its target audience of affluent customers. Whilst a stylish store in Mayfair, London would be one way of doing that, another is digital marketing. Increasingly, affluent customers look for luxury brands online, using a search engine. Just as you’d want your store to be positioned in a prominent spot on Bond Street or Park…
If you’re a business or individual who wants to promote yourself, your expertise and/or your products or services online, then the answer to that question is probably, “yes.” Put simply, a blog is a web page that gets updated periodically with new content. The subject of the blog can be anything, but it’s generally to meet a business or personal…
Imagine if paying customers simply turned up at your door and knocked at it. Yes, genuine new leads come to you without you having to conduct a whole load of outreach activity. That’s the appeal of inbound marketing. It’s all about a potential customer connecting with your brand because they’re interested in what you offer. They may visit your website…
Are you a service based business owner who wants to attract local customers? Well, SEO (search engine optimisation) is a smart way to do it. You may think that search engines are great at reaching a worldwide audience, and they are. But if you use the right SEO strategy and techniques, it can be really effective at targeting a specific…
The main aim of a B2B SEO strategy is getting your business website seen by your target audience of decision makers in a company. These people are actively looking for the products and services that your business offers, making you and them a perfect match. Search engine optimisation (SEO) forms a vital part of your B2B marketing strategy. It’s arguably…
You’re creating a new website to promote your business. It’s an exciting, and busy time with lots to think about. But where to begin? Before you start choosing fonts and images or writing copy for your new website, you need to work on an SEO strategy. It may not seem as fun as deciding on the design colours, but if…
When you consider SEO, you tend to think about keywords and meta descriptions. But that’s only one part of effective search engine optimisation (SEO). In order to improve your site’s ranking on search engines, your SEO strategy needs to incorporate both technical and content elements. Here, we’ll explain technical SEO and content SEO, and share the benefits of both. What…
What is an SEO Competitor Audit? SEO competitor analysis (also known as competitive analysis or competitor audit) is all about researching and learning from your competitors when it comes to search engine optimization. Basically, it’s an SEO comparison between two competing websites. By researching competitors in your field, you’ll understand details like their target keywords, content strategy, backlink profile and…
