Strategic brilliance beyond referrals
Studio Noel, is a strategic branding agency based in London. Their client work showcased exceptional branding expertise and strategic thinking, but their own digital presence remained beyond page one of Google – where most potential clients rarely look.
With limited internal resources for sustained SEO efforts and days filled serving their clients, Studio Noel found themselves relying heavily on referrals for growth.
The growth constraints
Invisible excellence
Studio Noel had an impressive body of work that potential clients weren’t discovering. Their services remained unknown to businesses searching for their exact expertise. While referrals came in, countless potential clients searched for exactly what Studio Noel offered, yet never found them.
Branding brilliance without a spotlight
Despite their distinctive brand voice and clear positioning, Studio Noel simply wasn’t being found online. Without structured SEO planning, their marketing wasn’t capturing search traffic potential. Basic SEO essentials were missing, from proper page titles to helpful content articles. The talent was there – but the system to turn it into a steady stream of new business wasn’t.
Our partnership approach
Building the foundation
We didn’t start by adding more content. Instead, we built the essential elements that would make everything else work harder. We shaped their pages around carefully chosen keywords while preserving their unique voice. We connected their content in ways that made sense for both visitors and search engines, while fixing the technical issues keeping their site in the shadows.
Content that works while they sleep
We collaborated to create an SEO content strategy that positioned Studio Noel as thought leaders without consuming their limited time. We developed a strategic blog calendar balancing educational, and audience-focused content. Our partnership created SEO-informed content briefs that maintained their unique voice while targeting specific search queries. Throughout, we established a sustainable rhythm of content creation that respected their client-focused schedule.
A true extension of their team
Rather than delivering one-off tasks and disappearing, we integrated seamlessly with Studio Noel’s operations. After 4 years of partnership, we’ve built such a level of trust that we now work together effortlessly, with quarterly catch-ups that keep us aligned on their evolving goals. These calls ensure alignment with business goals and direction, while shared documentation creates transparency and maintains momentum. Beyond our core SEO work, we proactively bring fresh ideas for content refreshes and strategies to help them expand into new markets. The trust we’ve built even extends to collaborating on website launches for their own clients – demonstrating the depth of our partnership and their confidence in our expertise.
Results that speak for themselves
Organic clicks increased more than twentyfold, with key services and thought leadership now driving consistent, qualified traffic. Search visibility expanded exponentially, with hundreds of core keywords now ranking on page 1 of Google. Their blog transformed from a static showcase into an active lead generation engine. Best of all, a stronger pipeline of inbound leads now supplements their business development activities.
“I was dubious at the start of trying to find an SEO company, so often I hear of people using agencies and not delivering results. SEO always seemed like a dark art, something we knew we needed but didn’t fully understand what it entailed. Margaux and the team at MGX Digital have been excellent at demistifying SEO to both myself and my team. Within 6 months I started to see results from MGX Digital. The team have been pivotal at transforming our lead generation and increasing our business’s awareness (and SEO rankings). They continually impress me with their ideas and consistent approach to looking for new ways to improve rankings through content creation and other areas. I highly recommend the team at MGX Digital to anyone who needs a guiding, supportive and friendly team who will get real results.” — Studio Noel
The bottom line
Studio Noel always had the creative excellence that clients value. They needed a digital partner who could amplify their voice without changing who they are—making their expertise visible to the right people at the right time. By building a sustainable SEO system that works whilst they focus on clients, we’ve helped Studio Noel transform creative brilliance into consistent business growth.
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