Growing search demand for David Harber

Protected existing search visibility
Increased organic traffic levels
Grew high-quality leads steadily

David Harber launched its new website in December 2024, with the migration focused on protecting existing visibility and avoiding disruption. Once the new site was stable, MGX Digital’s ongoing retainer shifted the focus to growing organic traffic and search visibility.

MGX Digital continues to support the in-house marketing team with SEO priorities, content direction and website decisions.

Eighteen months after launch, organic traffic and search visibility have grown. The team also has a clearer way to manage SEO as the website continues to develop.

MGX Digital's Role

Our main role is to set priorities and advise on changes that could affect organic performance.

The work focuses on areas with the clearest search and commercial opportunity. Sculpture and sundial categories are key priorities, supported by editorial planning around seasonal demand and wider business goals.

MGX Digital also works with the copywriter to improve search relevance while keeping the tone appropriate for a luxury brand.

Product and category pages are reviewed around valuable search themes, with a focus on improving visibility for terms relevant to potential buyers.

Performance is monitored across the UK and US, with branded and non-branded search reported separately. This gives the team a clearer view of where demand is coming from and how wider marketing activity influences search behaviour.

The team also uses MGX Digital as a sounding board for website changes, tracking issues and future development priorities.

Outcome

Growth has come through across key product and content areas, particularly sculptures and sundials.

The reporting also gives the team a clearer picture of how branded and non-branded search are performing, alongside product and editorial content.

More broadly, the retainer has made SEO easier to manage as part of ongoing website activity. The marketing team has clearer priorities and a consistent point of reference when decisions could affect performance.

Testimonial

Working with Margaux and the MGX team comes highly recommended. During my time as Marketing Director at David Harber, they supported us with the re-launch of our new website, both in the UK and in the USA, and the results have been incredible – both traffic levels and leads have grown steadily, with high-quality leads. Margaux is a reliable, creative, professional SEO and acts as an extension of the in-house team.