SEO Migration Services

You can migrate your website with care. Retain what’s working and improve the rest.

A new site shouldn't mean starting search visibility from scratch

There are huge benefits to a site migration. A brand new site, a change of platform, a rebrand or merging to a new domain perhaps. But there are risks too. What if you lose the search visibility you’ve built up? What if you drop in rankings? Our SEO specialists will protect what matters and plan a smooth migration process for you.

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Is a new website the answer to your business’s problems?

The thought of a new-look, improved website is exciting. But will it fix all the issues with your current one? What if it actually makes your search visibility worse?

Done right, you can achieve both goals. You don’t have to sacrifice your website’s visibility with a site migration. But you do need to tread carefully. We’ll work with you on meticulous pre-migration planning and execution. We minimise the risk of your SEO website migration.

What’s your risk score?

Discover how likely you are to lose organic traffic with your current website migration plans. Find out how vulnerable you are now, before it’s too late.

Get your migration risk score

Minimise the risks of your website migration

You’re spinning multiple plates with an SEO website migration. There are the content and technical changes of course. But it’s essential to protect your site’s performance, maintain your visibility and ensure a smooth user experience too.

Our SEO specialists create customised migration plans and a clear SEO strategy that’s specific to your business and its goals. Importantly, we’ll safeguard your all-important organic search visibility.

What you gain from working with us

  1. Strategic direction

    Unsure whether you need an entirely new website or a refresh? Our experienced SEO specialists will make your decision-making easier. You’ll gain clarity, confidence and an understanding of the best steps to take.

  2. Content clarity

    Discover what to keep, update or lose with our SEO support. You can seize opportunities for high quality, new content and new pages. And our redirect map will ensure your current, better-optimised content will be found on your new site.

  3. Technical know-how

    It’s so important to get the tech right. Your dev team knows that, and our specialists work with them to ensure your website’s optimised and performing better than ever.

Case study: Website migrations handled with care

How we work

  1. Step 1

    SEO audit and migration planning

    Before we move anything, we assess your current situation and identify risks. We check your existing website, organic visibility and technical setup. Then we’ll work out a plan covering redirects, site structure, staging requirements and launch priorities.

  2. Step 2

    URL redirect mapping and technical SEO

    We create a detailed redirect strategy to preserve your existing rankings. We want to ensure search engines understand your new site URL structure correctly. We follow technical SEO best practices on aspects like canonical implementation, XML sitemaps, crawlability and internal linking.

  3. Step 3

    Content checks and site validation

    We work with your developers and stakeholders to be sure that key content, metadata and SEO-critical pages are transferred correctly, function fully and are optimised during the migration process.

  4. Step 4

    Testing and quality assurance

    Before we launch your new site, we check everything thoroughly. We rigorously test redirects, status codes, internal links, indexability, page performance and crawl behaviour. Any issues that we detect get resolved quickly, before they impact visibility. No broken links on our watch.

  5. Step 5

    Post-migration monitoring

    Post-launch, we continue to monitor keyword rankings, indexing, crawl activity, traffic trends and Google Search Console metrics. We quickly identify and fix any issues that could affect organic performance.

Testimonial

We recently used MGX for our SEO optimization and I can’t recommend the company enough. Margaux and Kat were a pleasure to deal with and, more importantly, the results have been great – we’re now appearing on the first page of Google for all our main search terms.

Liam Robb and Richard Webb

On Site Motorsports

The MGX Digital guarentee

  • Senior search expertise every time
  • Joined up thinking between strategy, tech and execution
  • We work collaboratively with your team, not around it
  • We develop a proactive, responsive partnership together
  • Our solutions are built for modern search, that’s SEO + AI visibility

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We’re here to ensure your website migration succeeds. We handle every step of the migration process with care. We’ll preserve the search visibility you’ve already achieved and we’ll build on that to improve it even more.

Let’s get your migration process started.

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More of our work

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