AI Visibility Agency (GEO, AEO)
Gain AI visibility. Get your content found by AI search.
Confused by all the AI chat?
Everybody’s talking about artificial intelligence (AI). ChatGPT, Claude, Gemini, Copilot, Perplexity – what’s the impact of these large language models (LLMs) for your business? What should you do to gain AI visibility?
Our SEO services are built for the future of search. That’s SEO, GEO and AI visibility. And our hugely knowledgeable specialists will work with you to find your route to meaningful visibility. That’s an online presence wherever your customers are searching.
Find the answers to your AI visibility questions
SEO is far from over. It now extends to AI too.
Your customers still use Google to find answers to their questions. They’re also likely to ask an AI chatbot. Their answer may appear in a Google AI overview. That means people don’t always need to click through to your website to get your information.
AI visibility is about your brand, products and expertise showing up in answers from AI tools. So, your content needs to be visible on search engines and AI search. It needs to answer your customers’ questions.
We can help with that. We look at your current online visibility, what’s working and what needs to improve. Then we talk you through your next steps, what to focus on first and why.
AI jargon demystified
Artificial intelligence (AI) or artificial general intelligence (AGI): smart systems that can do tasks that typically require human intelligence. Tasks like learning, reasoning, perception and problem-solving.
Generative AI (Gen AI): systems that can create original text, images, video and other content, based on a prompt. LLMs fall into this category.
Large language model (LLM): programs trained on masses of data for human-like text generation.
Answer Engine Optimisation (AEO): this is the process of optimising content so AI tools quote you as a source or use your information as an answer to someone’s question.
Generative Engine Optimisation (GEO): like SEO and AEO, GEO is about structuring your content so it’s easy for AI chatbots and search engines to read, summarise and cite your brand in their answers. Beyond your website, it ensures your brand story’s owned on all channels. It tells a consistent story anywhere AI tools source information.
Our comprehensive approach to AI visibility
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Strategy
Our in-depth research will inform what you need to focus on now and next. Your content strategy will be your roadmap to reach your audience.
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Content
Your content needs to be optimised for AI search and SEO. That includes using relevant keywords and the topics your customers are asking about.
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Branding
Consistency is key. Your brand story needs to align everywhere. AI needs an omni-channel strategy spanning social media, PR, websites and more.
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Technology
Your website has to meet technical requirements for AI visibility too. We cover aspects like structured data to help AI tools read your online content.
Content creation for modern search
AI is a game-changer for online search. It’s no longer all about directing organic traffic to your website. Your content needs to appear in AI search and the Google AI overviews at the top of the search engine results page. Your customers may read your content there and not click further.
As a team, we’re constantly learning about this changing digital landscape. Our SEO work is built for SEO, GEO and AI search. We’d love to support you in your next steps towards online search and AI visibility.
What is AI visibility and why does it matter?
AI visibility is a measure of how often your brand, products, services and expertise appear in AI-generated answers from tools like ChatGPT, Claude, Google AI overviews, Microsoft Copilot and Perplexity. It’s where your customers are searching for answers. And it’s how you can show up for them there.
How do we ensure responsible AI practices?
You should consider:
AI ethics – ensure your content is truthful, authentic and helpful to your users.
Responsible AI – prioritise accuracy, transparency and trustworthiness in your content and digital experiences.
AI governance – establish clear processes for reviewing, approving and maintaining content to ensure it’s accurate and original.
What about AI agents?
AI agents or agentic AI are used in various applications. You’re likely to have encountered chatbots, or virtual assistants for example. AI agents can perform tasks and accomplish goals for you. They can speed up processes by automation. For ecommerce websites, we need to start thinking of platforms that can handle AI agents.
Our joined-up search visibility strategy in practice
When you work with us at MGX Digital, you always have a senior search specialist to work collaboratively with your team. You get joined up thinking between strategy, content and tech.
Expect honest conversations, not jargon and endless reports. With our proactive support, practical insight and strategic guidance, you can make smarter decisions for better online and AI visibility.
Talk to us
The search landscape’s changing faster than ever.
As an SEO agency, we’re evolving as SEO, GEO, AI and the digital landscape does. Together, we can ensure your brand’s set up for modern search.
