Successful local SEO brings new customers to Kent hair salons

First position rankings for local services
25% increase in website clicks in just six months
Significant influx of new, local customers

RAW hair salons is an award-winning business comprising three salons located in Dartford, Mottingham and Beckenham, Kent. RAW prides itself in being a sustainable hair salon. They use eco and cruelty-free products, and prioritise environmental responsibility across all aspects of the business.

RAW wanted to attract more customers. Whilst its website had been ranking on the first page of Google for terms such as ‘hairdressers Beckenham’, they wanted to climb to the top of the search results page. The ultimate aim was to introduce more customers to their salons in Kent.

Our Expertise

We provided the following services:

Competitor research and keyword research
Website technical fixes
Optimisation of headings, titles and meta descriptions
Creation and copywriting for three service pages
Optimisation of three local pages
Google My Business optimisation for three locations
Monthly reporting for six months

Our Solution

This project was all about local SEO. We wanted to attract local people to the three RAW salons in Kent.

The main goal was to increase visibility in search results for queries related to RAW and its offerings. We focussed our SEO to help reach the following targeted audiences:

People looking for haircuts within the Dartford, Mottingham and Beckenham areas (six mile radius)
People looking for specific hair treatments
People looking for sustainable hair salons

How Did We Do It

We optimised the location pages and Google My Business details to target people searching for haircuts in those areas of Kent. We created service pages with engaging SEO copy around their popular treatments like Balayage, hair extensions and women’s haircuts. We also promoted their core value of sustainable practices in our SEO copy.

Outcome

Significant increase in new customers. Importantly, there was an influx of people who were new to the area. This is a valuable market for hairdressers who will try to ensure they become repeat customers.
25% increase in website clicks in only six months. Our SEO efforts drove more people to engage with the RAW website – an important goal for the project.

Our Clients Reaction

We’re a small business, trading for 6 years. Our website was very basic and we have never had any targets or marketing ideas to promote our business. MGX Digital helped us rank first position when potential clients are searching for our services in our local area. We also had a 25% increase in website clicks. Our website looks so much better now. MGX helped us to promote our brand efficiently as we all know that the traditional marketing ideas are unsuccessful.