How KI Europe completed a full website redesign without losing a single click

Zero visibility loss and improved branded traffic
Enhanced Google visibility to generate qualified inbound leads that support their long B2B sales cycles
Built robust SEO foundations in parallel, created relevant blog content and provided consistent monthly reporting throughout the website rebuild

KI Europe tables and chairs featured room

The Challenge

KI Europe, the European division of global furniture manufacturer KI, had built an excellent reputation supplying educational furniture across the UK and Europe since the 1990s.

But their digital presence wasn’t matching this success. They lacked a solid SEO strategy, weren’t ranking for industry-specific keywords, and their outdated website no longer reflected their product quality.

For a B2B business where sales cycles span months and buyers rely heavily on product specifications, this digital disconnect was holding back growth.

The Partnership

Over 18 months, we’ve worked with KI Europe on building their SEO foundations throughout their website rebuild whilst optimising content in parallel.

We implemented comprehensive migration planning from the start, working alongside their team and Flaunt (web developers) to ensure SEO best practices were built into the new platform. Simultaneously, we optimised product copy, implemented keyword improvements, created relevant blog content, and provided consistent monthly reporting.

The results were significant – KI Europe began topping search results for key industry terms and saw substantial improvements in Google visibility, with the April 2025 website launch maintaining all these gains.

The Results

The migration delivered exactly what was needed – a modern website that matched their market position without sacrificing search performance.

Zero visibility loss occurred during transition. All previous SEO gains transferred successfully to the new platform, with branded traffic actually improving. KI Europe now benefits from enhanced Google visibility that generates qualified leads, supported by a professional website platform.