Protecting professional registration visibility during a website migration

  • Core qualification rankings preserved
  • Reduced migration risk
  • Fewer launch-stage technical issues
science council logo
science council members

The Science Council needed to reorganise and relaunch its website with a clearer structure and updated design. The aim was to improve navigation for scientists, students, member organisations and the wider public without putting high-value search visibility at risk.

MGX Digital was brought in by Ave to provide SEO migration support through planning, review and launch QA. The focus was on reducing migration risk, protecting key professional registration rankings, and giving the project team clearer direction before the new site went live.

The challenge

The Science Council is a UK organisation established by Royal Charter in 2003 to promote the advancement of science for the public benefit. Its website plays an important role in explaining professional registration routes, including Chartered Scientist, Registered Scientist and related qualifications.

The migration created a clear risk. The site needed to become easier to use and better organised, but any change to structure, templates or content hierarchy could affect the visibility of important pages.

The main concern was protecting established search visibility around qualification related terms, including CSci, Chartered Scientist, RSci, RSciTech and CSciTeach. High-volume informational content around science, types of scientists and related educational topics also needed careful handling.

MGX Digital’s role

MGX Digital supported Ave with SEO migration planning and quality assurance across the redesign and build process.

The role was to give Ave clear SEO oversight at key decision points: reviewing migration risks, sense-checking designs, assessing the development build, and supporting pre-launch and launch QA.

This gave the project team a clearer view of what needed attention before launch, helping reduce technical issues and protect the visibility of the Science Council’s most important professional registration content.

Outcome

The migration launched with fewer technical issues than would typically be expected from a redesign and restructure of this kind.

Most importantly, rankings were preserved for the core professional registration terms identified as highest risk before launch.

Some high-volume informational content has seen lower impressions and clicks, but this appears to reflect a wider search behaviour shift, with AI Overviews answering some queries directly. The Science Council continues to appear within those AI-led results, maintaining visibility even where click patterns have changed.

Why it mattered

For the Science Council, the website is not only a brand platform. It is a route into professional registration, public education and scientific career progression.

A poorly managed migration could have weakened visibility for the content that helps scientists and students understand registration routes and qualifications. It could also have created avoidable technical issues at launch, adding pressure to both agency and client teams.

MGX Digital gave the project team clearer SEO direction during the migration. The result was a smoother launch, lower migration risk, and continued visibility for the terms linked to the Science Council’s professional qualifications.

Services used

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